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Thursday, April 22 • 11:20am - 12:00pm
Panel Discussion: Re-strategizing the Marketing Architecture to Capture New Opportunities in 2021 and Beyond

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The lasting effects of the COVID pandemic has made a drastic shift in people’s consumption patterns. 2021 is the year of transition, marketing leaders must seize this opportunity to navigate the new marketing focus and priorities that is definitive to the organization and brand’s future.
  • What are the key learnings in the market reset from 2020?
  • How to pivot marketing functions to align with the new market landscape?
  • How to re-assign the legacy marketing resources efficiently and effectively   maximize the ROI in post-pandemic context?
Moderator
avatar for Chelsea Perino

Chelsea Perino

Managing Director, Global Marketing & Communications, The Executive Centre

Speakers
avatar for Magdalena Kotek

Magdalena Kotek

Chief Marketing Officer, Asia Pacific, Invesco
Magdalena Kotek joined Invesco in 2016 as Chief Marketing Officer, Asia Pacific. She provides strategic marketing leadership across the Asia Pacific region. Prior to joining Invesco, Magda spent 10 years at GE Capital. Her first six years were in marketing roles in the US and Europe... Read More →
avatar for Ken Ip

Ken Ip

Group Head of Marketing & Assistant General Manager, B.S.C. Group
An award-winning marketing and brand communications strategist, Ken has held a number of senior roles from corporate consulting to public affairs advisory for leading multinational and conglomerates. He is currently the Assistant General Manager and Group Head of Marketing at B.S.C... Read More →

Thursday April 22, 2021 11:20am - 12:00pm HKT
  PANEL DISCUSSION

Attendees (7)