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CMO Innovation Summit 2021 Hong Kong has ended
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Thursday, April 22 • 9:10am - 9:50am
Panel Discussion: Maximizing Returns in Direct-to-Consumer: Integrating New Tech Tools in a Pandemic-hit Industry

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The ability of D2C brands to capture sales while others lost ground can be attributed to their strong digital infrastructure. For brands who have managed to steer to D2C model and regain a control on revenue, what should they do now to reinforce the model and maximize returns?
  • What are the key considerations for marketers when reinforcing their digital D2C strategy?
  • What new tools can be integrated into the existing platform to make it more effective?
  • How to optimize omni-presence for a holistic experience to customers?
Moderator
avatar for Philip Chau

Philip Chau

Director of Strategic Marketing | Digital Transformation & Innovation, Great Eagle Holdings
Philip Chau currently heads up the group marketing function at Great Eagle Holdings. He leads the strategy in marketing innovation, digital marketing, and MarTech across a range of business units such as hotels, residential properties, co-working spaces, shopping malls, and more... Read More →

Speakers
avatar for Germaine Woon

Germaine Woon

Head of Marketing & Communications, JIA Group
Germaine is a native Hong Kong-er through and through, having grown up in the city she is well versed in all its facets and intricacies. As an avid lover of food, drinks, and people, this naturally led her to a hospitality marketing career that spans many intentionally revered brands... Read More →
avatar for Alice Leung

Alice Leung

Head of Digital, APAC, Mattel Asia Pacific
Alice is the Digital Lead at Mattel, who is responsible for all the digital strategies for the APAC market currently.   She is an experienced Brand Management Innovator with a demonstrated history of working in both the B2B and B2C areas, with extensive regional and global exposure... Read More →
avatar for Matthew Chan

Matthew Chan

Group Chief Digital Officer, Jardine Restaurant Group
Matthew Chan is a renowned Digital Entrepreneur & Technology Strategist who with extensive experience in Asia and China’s Internet scene and Omni-channel retailing. Focuses on driving enterprise digital transformation and building digital ecosystem via business innovation, digital... Read More →
avatar for Kai Tsang

Kai Tsang

Director, Digital Customer Experience, McDonald’s Hong Kong
Currently serving as Director of Digital Customer Experience and leading the digital transformation at McDonald’s Hong Kong, Kai Tsang has more than 20 years of experience in creating digital products and services which enriched the lives of millions of consumers. In 2012, Kai... Read More →

Thursday April 22, 2021 9:10am - 9:50am HKT
  PANEL DISCUSSION

Attendees (8)