CMO Innovation Summit 2021 Hong Kong: Full Schedule

8:30am HKT

Registration and Welcome Coffee

Thursday April 22, 2021 8:30am - 9:00am HKT

9:00am HKT

Chairperson Opening Remarks

Speakers

Magdalena Kotek

Chief Marketing Officer, Asia Pacific, Invesco

Magdalena Kotek joined Invesco in 2016 as Chief Marketing Officer, Asia Pacific. She provides strategic marketing leadership across the Asia Pacific region. Prior to joining Invesco, Magda spent 10 years at GE Capital. Her first six years were in marketing roles in the US and Europe... Read More →

Thursday April 22, 2021 9:00am - 9:10am HKT

9:10am HKT

Panel Discussion: Maximizing Returns in Direct-to-Consumer: Integrating New Tech Tools in a Pandemic-hit Industry

The ability of D2C brands to capture sales while others lost ground can be attributed to their strong digital infrastructure. For brands who have managed to steer to D2C model and regain a control on revenue, what should they do now to reinforce the model and maximize returns?

What are the key considerations for marketers when reinforcing their digital D2C strategy?
What new tools can be integrated into the existing platform to make it more effective?
How to optimize omni-presence for a holistic experience to customers?

Moderator

Philip Chau

Director of Strategic Marketing | Digital Transformation & Innovation, Great Eagle Holdings

Philip Chau currently heads up the group marketing function at Great Eagle Holdings. He leads the strategy in marketing innovation, digital marketing, and MarTech across a range of business units such as hotels, residential properties, co-working spaces, shopping malls, and more... Read More →

Speakers

Germaine Woon

Head of Marketing & Communications, JIA Group

Germaine is a native Hong Kong-er through and through, having grown up in the city she is well versed in all its facets and intricacies. As an avid lover of food, drinks, and people, this naturally led her to a hospitality marketing career that spans many intentionally revered brands... Read More →

Alice Leung

Head of Digital, APAC, Mattel Asia Pacific

Alice is the Digital Lead at Mattel, who is responsible for all the digital strategies for the APAC market currently. She is an experienced Brand Management Innovator with a demonstrated history of working in both the B2B and B2C areas, with extensive regional and global exposure... Read More →

Matthew Chan

Group Chief Digital Officer, Jardine Restaurant Group

Matthew Chan is a renowned Digital Entrepreneur & Technology Strategist who with extensive experience in Asia and China’s Internet scene and Omni-channel retailing. Focuses on driving enterprise digital transformation and building digital ecosystem via business innovation, digital... Read More →

Kai Tsang

Director, Digital Customer Experience, McDonald’s Hong Kong

Currently serving as Director of Digital Customer Experience and leading the digital transformation at McDonald’s Hong Kong, Kai Tsang has more than 20 years of experience in creating digital products and services which enriched the lives of millions of consumers. In 2012, Kai... Read More →

Thursday April 22, 2021 9:10am - 9:50am HKT

PANEL DISCUSSION

9:50am HKT

How to craft a Luxury Digital Customer Experience? A Case study from Rosewood Hotel Group

The design of the luxury customer experience cannot be a trivial and simplifying process. What can digital and innovative marketing bring for ultra-luxury brands? How to build the right architecture and how digital transformation is key to success.

Learn how Rosewood Hotels reinvented their digital presence in the last year and also how their approach to creating a digital brand drives their long-term strategy.

Speakers

Timothee Semelin

Senior Corporate Director of Digital Customer Experience, Rosewood Hotel Group

Timothee is responsible for building the hotel group’s digital customer experience, helping drive the Group digital culture and exploring emerging trends in the technology space to enhance the future of ultra-luxury hospitality in a digital world. He brings over ten years of experience... Read More →

Thursday April 22, 2021 9:50am - 10:10am HKT

10:10am HKT

Technology Presentation: Own your content and personalisation strategy for DX success

Personalisation is now the norm rather than the exception. Customers demand individualised experiences across all channels. Marketing teams have to constantly reassess their current processes and tools to ensure that they are adequate to support their digital experience at scale. In this session, Jimmy will share how marketers can gain control over the entire content life cycle with the right technology that will enable them to create content at velocity to power their digital marketing strategies.

Speakers

Jimmy Wong

Senior Solutions Consultant, Sitecore

Jimmy is the Senior Solution Consultant in the Greater China region for Sitecore, a leading customer experience management company that provides web content management, and multichannel marketing automation software company. Jimmy has years of experience in helping companies and customers... Read More →

Thursday April 22, 2021 10:10am - 10:30am HKT

10:30am HKT

Coffee Break

Thursday April 22, 2021 10:30am - 11:00am HKT

11:00am HKT

Building a Unique and Concise Communication Strategy in an Accelerated Digital Migration World

Brands are getting new content focus to stay relevant to the shifting customer demands. How can marketers craft a highly impactful communication roadmap that cuts across all possible stakeholders?

How to craft a compelling storyline to communicate effectively with customers of the new strategies to regain trust and loyalty in crisis?
What steps need to be taken to make your brand messages and communication stand out among all noises in the digital space?

Speakers

Chelsea Perino

Managing Director, Global Marketing & Communications, The Executive Centre

Thursday April 22, 2021 11:00am - 11:20am HKT

11:20am HKT

Panel Discussion: Re-strategizing the Marketing Architecture to Capture New Opportunities in 2021 and Beyond

The lasting effects of the COVID pandemic has made a drastic shift in people’s consumption patterns. 2021 is the year of transition, marketing leaders must seize this opportunity to navigate the new marketing focus and priorities that is definitive to the organization and brand’s future.

What are the key learnings in the market reset from 2020?
How to pivot marketing functions to align with the new market landscape?
How to re-assign the legacy marketing resources efficiently and effectively maximize the ROI in post-pandemic context?

Moderator

Chelsea Perino

Managing Director, Global Marketing & Communications, The Executive Centre

Speakers

Magdalena Kotek

Chief Marketing Officer, Asia Pacific, Invesco

Ken Ip

Group Head of Marketing & Assistant General Manager, B.S.C. Group

An award-winning marketing and brand communications strategist, Ken has held a number of senior roles from corporate consulting to public affairs advisory for leading multinational and conglomerates. He is currently the Assistant General Manager and Group Head of Marketing at B.S.C... Read More →

Thursday April 22, 2021 11:20am - 12:00pm HKT

PANEL DISCUSSION

12:00pm HKT

Developing Meaningful and Impactful Marketing Campaigns in a Re-defined Industry: A Case Study of Tripadvisor

In a case study, Tripadvisor explains how meaningful and impactful marketing campaigns can be built, leveraging data and insights in developing new tools. While the campaigns need to adapt quickly to the ever-changing needs of consumers, ensuring the marketer stays in touch with the new reality is of critical importance.

Speakers

Sarah Mathews

Group Head of Destination Marketing, Tripadvisor

Sarah has over 20+ years of experience in the travel and hospitality industry, is deeply connected globally in the travel industry and currently serves on the executive board of Pacific Asia Travel Association and was the... Read More →

Thursday April 22, 2021 12:00pm - 12:20pm HKT

12:20pm HKT

Lunch Break

Thursday April 22, 2021 12:20pm - 1:30pm HKT

1:30pm HKT

Panel Discussion: Switching between Online-Offline Touchpoints to Deliver a Seamless Shopping Experience

For traditional brands to catch up with the current market reset, it takes more than investing in digital infrastructure. It requires creativity and lookout to more diverse channels in engaging with customers, especially the new digital entrants, to differentiate from competitors.

What are the emerging needs of today’s shoppers and how traditional businesses should address the oscillating needs?
How can communication channels move between online-offline communications?
How can a creative partnership model foster the delivery of a seamless shopping experience and satisfy the impulsive buying behavior of customers?

Moderator

Deep Yim

Brand General Manager, Amorepacific Group

Deep Yim is Brand General Manager, Head of Marketing & Ecommerce and Customer Behaviour Science for Amorepacific Hong Kong. He leads the company’s overall brand marketing and business model transformation and innovation. Prior to Amorepacific, Deep is the Brand Director... Read More →

Speakers

Jen McCombie

Global Head of Marketing, Indigo Living

Jen is Global Head of Marketing for home furnishing leader Indigo Living, which encompasses both B2C and B2B offerings across Hong Kong, China and the Middle East. She is a marketing and branding professional with 17 years of experience working in creative 4A agencies and in-house... Read More →

Philip Chau

Director of Strategic Marketing | Digital Transformation & Innovation, Great Eagle Holdings

Thursday April 22, 2021 1:30pm - 2:05pm HKT

PANEL DISCUSSION

2:05pm HKT

Panel Discussion: Retooling the Virtual Marketing and Communication Platforms to Expand Customer Engagement Capabilities

Marketers have moved more toward the digital channel for engagement with the business stakeholders, and this is likely to stay long-term. How can marketers unleash the full potential of virtual communication platforms to develop new capabilities in customer engagement?

How to make your virtual customer events and meetings truly engaging?
What is the new purpose of physical meetings and how to best utilize it?
How to sustain the utilization of MarTech to keep engaging your customers effectively in post-pandemic context?
The changing face of omnichannel: reaching new consumers

Moderator

Sarah Mathews

Group Head of Destination Marketing, Tripadvisor

Speakers

Marietta Li

Head of Strategic Communications, Brand and Customer Insights, Hong Kong and Taiwan, UOB

Marietta is Head of Strategic Communications, Brand and Customer Insights at UOB in Hong Kong and Taiwan. She oversees the strategy and development of the Bank’s brand management, corporate and marketing communications, PR, customer advocacy and CSR initiatives, including... Read More →

Vincent Chow

Smart Energy Connect (A Part of CLP), Head of Marketing

Vincent is currently the Head of Marketing for digital products in CLP Innovation. With a master’s degree in Engineering Business Management at The University of Warwick, England, Vincent worked in ABB, Schnieder Electric, and Philips Lighting before joining CLP. He has accumulated... Read More →

Maybelyne Ng

Head of Marketing and Communications, APAC, Benoy

Maybelyne is the Head of Marketing and Communications in APAC for Benoy, a global award-winning architecture and design company headquartered in the UK. Previously with CBRE and Colliers, she is an experienced and passionate marketing leader with integrated branding and communications... Read More →

Thursday April 22, 2021 2:05pm - 2:40pm HKT

PANEL DISCUSSION

2:40pm HKT

Visual storytelling in the time of COVID-19: How to maximise your brand’s impact on consumers

At a time of constant change and shifting consumer priorities, how can you ensure your brand delivers an impactful message? How can you continue to build meaningful relationships with your customers throughout the pandemic?
Please join Kate Rourke, Head of Creative Insights (APAC) at Getty Images, for a deep dive into the APAC consumer in the time of COVID-19. This session draws on the latest research from Getty Images’ Visual GPS to help you understand how to maximise your brand’s impact on consumers, and how to meaningfully cut through the crowded visual landscape.
Topics include:

How COVID-19 is reshaping visual communication
Insights into the Australian consumer and how their attitudes have shifted throughout the pandemic
How to maximise your brand’s impact on consumers now and throughout 2021

Speakers

Katie Rourke

Head of Creative Insights, APAC, Getty Images

Kate joined the photography industry over 14 years ago and today works as the Head of Creative Insight, who set the global content strategy for Getty Images, through analysing trends in visual communication. Kate regularly talks at client events around visual communication, and... Read More →

Grace Leung

Sales Manager, Hong Kong, Taiwan and Southeast Asia,, Getty Images

Grace Leung oversees Getty Images business in Hong Kong, Taiwan and Southeast Asia, with a client base from the agency, corporate and media sector, prioritised to understand client’s content need and work with the team to present enterprise solutions - to stand out, work smarter... Read More →

Thursday April 22, 2021 2:40pm - 3:00pm HKT

3:00pm HKT

Tea Break

Thursday April 22, 2021 3:00pm - 3:30pm HKT

3:30pm HKT

The Secret to Efficient and Cost-effective Collaborations

Creating effective marketing campaigns on a regular basis can be costly and challenging. By leveraging universal passion points like music to create customised strategies and partnership, it enables brands to create marketing uniqueness and unlock emotive and engaging marketing solutions for key customer segments.

How to create compelling messages and leverage music and artists in an engaging manner to creative emotive and effective marketing strategies.
How to create a win-win scenario through authentic partnerships fit for each individual product and customer segment?

Speakers

Becky Yeung

Regional Brand Partnership & Business Director, Warner Music Asia

Becky Yeung is currently the Regional Head of Brand Partnerships at Warner Music Asia. Helping drive collaborations between brands and music in more creative, strategic and authentic ways. Becky’s love for languages (of which she speaks six) and learning about new cultures has brought... Read More →

Thursday April 22, 2021 3:30pm - 3:50pm HKT

3:50pm HKT

Revitalizing Brands into Your Advocates: Renewed Focus on Collective Wellbeing and Sustainability

Socially conscious values have been greatly accelerated by the current pandemic among the marketing fraternity. How leading brands survived and thrived in the face of prolonging uncertainty and how are they revitalizing their brands with a different and higher purpose?

How can a brand contribute to the emerging trends prioritized by the customers after the pandemic?
How to communicate a strong sense of the brand’s purpose and earn trust from wellbeing-conscious customers?
Could creating brand value by engaging all business stakeholders be a future direction in brand-building? Who are the stakeholders that should be involved?
How to tackle the challenges of identifying metrics to make tangible positive outcomes?

Speakers

Haymans Fung

Chief Marketing and Digital Officer, Sun Life Hong Kong

Haymans is Sun Life Hong Kong’s Chief Marketing and Digital Officer. She has been in the insurance industry for 8 years. Before that, she worked in advertising and participated in building global brands namely Nike, HSBC, Coca-Cola, Marriott Hotel Group and P&G. One of her most... Read More →

Thursday April 22, 2021 3:50pm - 4:10pm HKT

4:10pm HKT

Closing Panel: The Future Role of CMO and Emerging Blending of Digital Responsibilities

How a CMO’s profile is getting reinvented to stay in line with the changing market forces and business needs?

What are the skillsets that CMOs todays need to accomplish meaningful and successful metrics of performance, post pandemic?
How likely will a CMO become CMDO (CMO+CDO)? What are the new accountabilities for businesses in the future role of CMO?
How should the future marketing organization (business units within Marketing department) be structured to truly align with the evolving business’ and customers’ expectation?

Speakers

Haymans Fung

Chief Marketing and Digital Officer, Sun Life Hong Kong

Nixon Cheung

Head of Commercial and Brand, HK Tramways

Nixon Cheung currently works as the Head of Commercial and Brand at Hong Kong Tramways, where he has rejuvenated and transformed the company in both branding and revenue means. With his outstanding effort in transforming and diversifying the company, he was hugely recognized as one... Read More →

Ryan Ducie

Head of Marketing, Nixplay

Part strategist, part storyteller and part friendly idealist, Ryan's career spans more than 25 years, working in senior marketing roles (with a strong focus on digital) across professional services, consumer electronics, luxury hotels & resorts and ad agency sectors in South Africa... Read More →

Ryan Purkey

Head of Digital, Tanner De Witt

Ryan currently leads digital transformation efforts at the Hong Kong law firm Tanner De Witt. Throughout APAC, he's worked with LinkedIn, Cornerstone Global Partners, KAWO, The American Chamber of Commerce in Shanghai, and several SMEs, while speaking in Beijing, Shanghai, Hong... Read More →

Thursday April 22, 2021 4:10pm - 4:50pm HKT

PANEL DISCUSSION

4:50pm HKT

Chairperson Closing Remarks & End of Conference

Speakers

Magdalena Kotek

Chief Marketing Officer, Asia Pacific, Invesco

Thursday April 22, 2021 4:50pm - 5:00pm HKT